Brinkworth Press. Drapers. April 2005

Firetraps first store demanded a design worthy of it's edgy marketing campaign and hip consumer's according to Kevin Brennan Design Director at Brinkworth Design who has masterminded the new look.

Brennan says the concept appealed as it drew on street media to deliver instant crediblity and expressed the attitiude of the Firetrap brand http://www.brinkworth.co.uk/new/portfolio/commercial_designers.html