Brinkworth Press. Retail & Design Visual Communication (American Journal)

The classic Whistle's customer is defined as "feminine, intelligent, humourous and quirky with a strong sense of discovery.

Brinkworth felt the old concept was not supporting the clothes sufficiently. We felt that there was great scope to evolve a new concept that would support a brand with such a great reputation.

We set out to create an environment that was a stronger embodiment of the Whistle's spirit, using elelments of the familiair and the unfamiliar, juxtaposing theold with the new.

The concept was launched at the Brighton store, also at the Bluewater Mall, Wimbledon and Islington stores.
http://www.brinkworth.co.uk/new/portfolio/commercial_designers.html