Brinkworth Press. http://www.brinkworth.co.uk/interior_design_news.htmlBlueprint November 2004

Firetrap’s first store demanded a design worthy of its edgy marketing campaign and hip consumer, according to Kevin Brennan, director at design consultancy Brinkworth, which masterminded the new look.The store in Seven Dials in London’s Covent Garden boasts a constantly evolving wall installation of colour fly posters. It is one of the ways in which Firetrap keeps up with the ever-changing music and art world of its streetwise consumer.....“The whole point of it is about change” Brennan says “It can evolve with each season, it’s not a static store”