Brinkworth Press. Spa-de Volume 1 (Japanese Publication)

Brinkworth Design have designed a dynamic new retail space as part of the Pentland Group's new international Head Quarters. The Pentland Group is the UK's leading sports and fashion brand mangement group and owners of brands such as Speedo, Ellesse, Kickers and Red or Dead.

With the 35m x 5m psace at the base of double height atriumthey were asked to create a retail store which had to have complete flexibility. Occasionallyit would be dedicated to a single brand and at conference or key sporting event times ie. Wimbledon, showcase all brands as retail store.

Brinkworth's response to thebrief was to design a sllek but highly functional metalic and magnetic environment. It has a wall of white enamlled steel sheet with a centrepiece of a curved steel half pipe which also serves as a theatrical projection screen for promotions.

Merchandise can be displayed anywhere using the Kojak super strength magnets. The whole system from coathanger to 'T' bars is magnetic and can easily and artfully be rearranged. The floor is a stone carpet made from minature pepples encased in resin adding a natural element.

http://www.brinkworth.co.uk/new/portfolio/commercial_designers.html