Supreme Opens Its Doors In London

Autumn 2011 – London

The first European store by legendary New York brand Supreme opened today. The Wilson Brother’s and Brinkworth were appointed to collaborate on the design of the store, which include sculptures by artist Mark Gonzales and a wall of photographs by Ari Marcopoulos.

Supreme’s new retail spot in London has been on everyone’s lips recently, as it’s set to open this Thursday. This launch will be the brand’s first retail venture in Europe, so it’s set to go down a treat on this side of the pond.

The store’s plotted fairly discreetly on 2/3 Peter Street in Soho in the neighbourhood of other fine stores like Tokyo Fixed Gear and Foot Patrol. A minimalistic black shop front and an iconic red box logo. Outside is reflected on the interior’s design — clean and minimal, with custom artworks by Mark Gonzales occupying the space. The store will stock the entire Supreme collection including accessories, skateboard decks and footwear with the bonus of special releases.